Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
3 signs a bad app is still worth saving
There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time and probably uninstall or abandon it in some unknown folder. Users categorize the second kind of apps as bad apps. It doesn’t necessarily mean that it’s a bad app, but at […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
4 ways to use benchmark for your app success
Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing as you. If you are thinking that with this strategy you will steal other app ideas, it doesn’t work like that. Analyzing the concurrence is a good plan to improve things […]
Voice search SEO: how does it work for apps?
In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can search for something without typing, just using the microphone of the smartphone. For developers, if the expression “voice search SEO” isn’t common, it should be! Google Play Store provides the option […]
App statistics: the life or death seconds
How much time do you spend choosing a random app? Probably less time than you imagine. A wide majority of users want the app they’re searching for in the shortest possible time. If they realize that they’re wasting time, they give up. That’s why app statistics are so important to analyze what your app needs […]
Everything you need to know about app location
Of all the strategies you apply to get good results, you probably never thought that app location could be important for ASO. The thing is, this simple detail can drastically improve your conversion numbers. To clear all your doubts and know how to align your app strategy with location, we have created a definitive guide […]
Top 7 growth hacking strategies
We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that apps face is to rank well, have a lot of conversions and be retained by users. None of this is easy, but we are covering top seven tips of growth hacking […]
Why deep links can be important for apps?
Nowadays it is normal to send and receive links about a product through: WhatsApp, Facebook, Instagram… well, all social media channels. This kind of links are called deep links. Apps make deep links incredible. But, before understand how ASO changed the deep link universe, we need to understand what is this. Check it out: What […]