Product management strategy: the best roadmap for apps
We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference to get success. Apps are made to make the users life easier and be part of their routine. And to not sink into the options, apps have a product management strategy. […]
What’s mobile lifetime value and why it’s important?
In your opinion, what is the most important metric that an app can have? This is a hard question because we usually use more than one to discover different things about the app and its performance. More than ASO optimization, the success that apps have rests heavily on marketing strategies adopted. But let’s talk about […]
Google Universal App Campaign x Apple Search Ads
Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads. Both tools are made to improve app performance. But which one is better and gives more value when invested in? Even that we know that the ideal is to use both […]
Facebook secrets for the app success
Mark Zuckerberg is today a household name. One of the founders of the most popular and accessed social media network of the world, Facebook, not only controls this but other famous social media channels like WhatsApp and Instagram. But what is Facebook’s secret to have so many users and, many of who are engaged? This […]
How to increase your customer loyalty in apps?
What is the best feature of your app? Is it enough to keep users? One of the bigger challenges when marketing apps is loyalty. The competition inside the app stores makes this journey harder, but not impossible. Before when apps had not yet become popular people downloaded them to explore the world. Now, with so […]
3 app monetization insights and strategies
App monetization is the way to make money with an application. Considering that people pass hours and hours per day using their smartphones, a lot of entrepreneurs see a great opportunity to invest in this giant market. Thinking of developers who are still understanding how to create a revenue with an app, we brought some […]
Women in tech: 4 appreneurs to inspire
As Beyonce already said: who runs the world? Girls! The thing is, when we talk about technology, naturally people imagine a man as CEO or appreneur. So if you think like that, it’s time to open your way of thinking and see that women are in the tech control too! Thinking that we need to […]
How to take the best screenshots: portrait or landscape?
Everyone knows that one of the most important parts of optimization process is the screenshot. We say that because this element brings information that the user wants to know: how the app works in fact. That’s why it is extremely important choose the best screenshots, so it will be easier to get new conversions. There […]
Know the growth marketing models to increase app results
There are many types of growth marketing hacking that most apps use, with the goal of getting results. We already talked here about some growth hacking strategies, but now we have something much more complex: loops. This strategy uses feedback in the favour of the app. It’s a way to provide an incredible service for […]
Screenshots on iPhone X: impacts on app optimization
As everyone knows, iPhone X is already a success, plus an Apple launch that came to stay. But every time that Apple brings a new iPhone variant to the market, you probably already know what happens next: a new version of iOS. But this time we are going to focus on the screenshots feature on […]