What do the apps for visually impaired need to have?
The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute to the autonomy and independence of people with disabilities. One example is the apps for visually impaired. The apps suitable for those with some type of disability are not only gaining […]
A step-by-step guide to organic mobile User Acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in app stores, sometimes it is very hard for users to find the ideal app for their needs. The good news is there are some options of user acquisition strategy which can […]
Wearable: understand what this trend is and how it works
It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the use of smartphones? Well, this is already a reality thanks to wearable. From the adjective “wearable”, it is digital accessories in which you can access the application features that, until then, […]
Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
App evaluation and the types of user feedback
App evaluation involves understanding the points that need to improve in an app and why they exist. Divided into steps, it gives a detailed look at an app, comparing it with competitors, getting detailed feedback analysis, improving ratings, upgrading features and increasing downloads. This app evaluation is critical to the performance of an app because […]
How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
The importance of qualitative analysis to an app
When the idea is to analyze metrics and data of an app, it’s crucial to collect most numbers as possible. But while this quantitative analysis may be important, the qualitative analysis is also a metric that must be studied. This kind of study involves more than the number of downloads, conversions, retention, installs and uninstalls. […]
Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The most downloaded apps: the top games in the app stores
Games are a category of apps are quite competitive and difficult to rank them. Check this RankMyApp article to know the most downloaded apps in app stores.
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]