Most important announcements of Google I/O 2019
Google I/O is an annual conference with announcements of what’s to come in terms of hardware and software by one of the biggest tech companies in the world. From Android’s new features and Artificial Intelligence to innovations that will help developers update their products, services and apps. At this year’s event – following last year’s […]
Increase leads with Apple Search Ads
Apple is always growing and improving, so it comes as no surprise that a recent update to Apple Search Ads can help digital marketers reach a broader audience. Growth and Development of Apple Search Ads Apple Search Ads (ASA) are paid-ads that have a blue background and appear first in the search results of the […]
Newer, better app localization strategies
App localization has just been made a whole lot more powerful. Using custom store listing, you can now customize your app for each country you want to target. How Custom Store Listing Works Not too long ago, app localization was limited to targeting specific languages, no matter where users lived. This had some downfalls. For […]
Great ideas on how to make the best food delivery app
Ordering food with the convenience of an app is all the rage right now. If you are a developer who is serious about taking advantage of this opportunity you will definitely want to read this article for tips on how to make the best food delivery app that will stand out. Food Delivery App Growth […]
What the latest news on duplicate apps can teach you
Have you heard the news? Apple recently removed certain VoIP applications because they were duplicate apps. If you are an app developer, take a moment to read this article and learn what this story could mean for you. What Are Duplicate Apps? Identical apps that have different names, keywords, and/or categories are considered duplicates. These […]
Why you need to find and use the metric conversion rate in apps
Metrics reveal how well an app is performing. These numbers can be used to calculate an app’s conversion rate. The metric conversion apps should be what guides your next steps. But how do you calculate this number? And what can that number tell you? Read on to find out! How To Measure and Compare Conversion […]
To use or not to use cross promoting strategies for mobile app promotion
Mobile app promotion done the right way increases your app’s visibility, resulting in more installs. Cross-promotion can be an effective mobile app marketing strategy, but like anything, this route has pros and cons and needs to be carefully considered. What Is Cross-Promotion? There are several types of cross-promotion, as seen below. Direct Cross-Promotion This is […]
Why black hat techniques are too risky for developers
App Store Optimization (ASO) is hard work, but it’s necessary to maximize your app’s potential. You might be tempted to resort to black hat techniques when trying to improve ASO, but if you stick around you will soon see why you really don’t want to. What Are Black Hat Techniques? Before laying out the list […]
Everything you need to know about the new Google Play Store
The new Google Play Store has just been unleashed. Are you ready for it? The Google Play Store is where Android users obtain apps for their devices. Because Google is always hard at work to make improvements and keep its users happy, the Google Play Store is periodically updated. If you are an app developer […]
Everything you need to know about Google UAC
In order to reach app users from Android or iOS, Google launched Universal App Campaigns. Google UAC helps developers to market apps across Google´s platforms using the same campaign. Before, a separate ad campaign used to be required for each platform. Universal App Campaigns use machine learning and artificial intelligence to automatically optimize and deliver […]