iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
How to use marketing KPIs in your app
Key Performance Indicators (KPIs) for marketing are essential to gauge the success of your marketing strategy. If you are an app developer, keep reading to learn more about marketing KPIs and how they can help you. What are marketing KPIs? But first, what is KPI? Also known as Key Performance Indicators, they calculate the progress […]