How to choose the best App Store to launch your app
Discover how to choose the best app store for your app launch. Explore the pros and cons of Google Play, App Store, and alternative platforms to maximize visibility and downloads.
How to improve your app’s conversion rate and active user engagement
Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing your subscription base, or simply improving user retention, understanding how to optimize both conversion rates and active user metrics is essential for driving sustainable growth. In this article, we’ll explore the […]
7 Mobile Marketing tips to boost your app downloads
Discover 7 mobile marketing strategies to boost your app downloads, from App Store Optimization (ASO) to social media engagement, paid campaigns, and more. Start growing your app today!
How to optimize the user journey with Mobile Intelligence
Discover how to optimize the user journey with mobile intelligence to boost engagement, retention, and conversions. Learn how personalization and real-time data improve your app’s performance!
Mobile marketing strategies: Boost your app’s positioning
Discover effective mobile marketing strategies to boost your app’s visibility, increase organic traffic, and enhance performance. Learn how to stay competitive in the evolving mobile landscape!
How to improve your app store ranking and stay in the spotlight
When launching an app, planning your business to grow every day is one of the hardest practices. That means boosting your app store ranking by working on some specific strategies. If you want your app to succeed, you will need to put some effort on mobile app store ranking. This RankMyAPP article will show you […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]
How to use marketing KPIs in your app
Key Performance Indicators (KPIs) for marketing are essential to gauge the success of your marketing strategy. If you are an app developer, keep reading to learn more about marketing KPIs and how they can help you. What are marketing KPIs? But first, what is KPI? Also known as Key Performance Indicators, they calculate the progress […]