How Best User Experience Practices Increase User Satisfaction and Retention
In today’s digital world, where competition is fierce and options are countless, ensuring that users have an exceptional experience while interacting with your product is essential for keeping them engaged and satisfied. This is where User Experience (UX) design comes into play. Applying best UX practices can make the difference between earning user loyalty or […]
How to personalize the customer journey to increase loyalty in your app
Discover how personalizing the customer journey can boost customer loyalty in your app. Learn how strategies focused on unique experiences drive engagement and long-term results.
How to map the user journey to improve retention and conversion
Imagine the following scenario: a company launches a revolutionary app, but faces an alarming rate of user dropouts in the first few weeks. What went wrong? More than a product or communication problem, it’s likely that the brand has failed to understand and meet the expectations of the user journey. Mapping the user journey is […]
The best app monetization methods in 2025: ads, in-app purchases and more
An app can record millions of downloads in just a few months, but without an efficient monetization model, it runs the risk of quickly becoming unsustainable. On the other hand, there are cases of apps with smaller audiences that, thanks to well-defined strategies, manage to generate consistent revenue and grow exponentially. The difference between these […]
How Stickiness Directly Affects Your App’s Retention and ROI
One of the key success indicators gaining attention among marketing experts is stickiness — a simple term with a profound impact on user retention and return on investment (ROI). If you want to transform your app into an indispensable tool for users while ensuring consistent ROI, understanding how stickiness affects user experience and retention metrics […]
How to personalize the customer journey to increase loyalty in your app
Having a personalized user journey is a central element in improving the user experience (UX) and, consequently, increasing loyalty. With studies showing that 80% of consumers are likely to buy from brands that offer personalized experiences, the importance of this strategy is unquestionable. Personalization refers to the process of adapting a customer’s interactions with a […]
Social media automation and mobile marketing: How this integration maximizes engagement and conversions
In the vast digital universe, social networks and mobile devices take the lead in terms of the number of users, which is why social network and marketing automation has become essential for mobile marketing. This integration allows campaigns to be planned and executed in an automated way, taking into account the behaviors and preferences of […]
The impact of social media ads on the sales funnel
From the first moment a user comes across an ad on social media to the moment they decide to make a purchase, each interaction plays a role in the decision-making process. Social networks, with their massive reach and highly precise targeting capabilities, offer a powerful platform for attracting attention, engaging audiences and eventually converting leads […]
ASO: What You Need to Know to Boost Organic User Acquisition
Imagine launching an app with great growth potential, only to find it lost among thousands of options in app stores. Does this sound familiar? This is the challenge faced by many developers and companies in Brazil and worldwide. A classic example is TikTok, which revolutionized the global market by dominating app stores through consistent ASO […]
How Do Users Discover and Download Apps?
People often download apps almost every day or at least with some frequency. It’s a fact that apps have become an integral part of daily life: before even enjoying your first cup of coffee in the morning, you’ve likely already used at least one app. No matter the segment, what truly matters is how efficiently […]