Social Ads Stats You Need to Know About
Using social ads to promote your app has proven to be an effective online advertising strategy, but will this trend continue? Read this article to get a feel for where social ads are headed. Social ads data Social media is a hotspot for online advertising. More than 60% of the costs associated with social media […]
Are You Tracking Marketing ROI?
After building and launching your app, you need to promote it. Calculating and tracking marketing ROI reveals if your marketing investments are generating a return. What is marketing ROI? Return On Investment (ROI) is a metric that reveals the profit-producing capabilities of your business investments. Your business marketing investments are measured by marketing ROI. If […]
You Need to Track ARPDAU
With so many different metrics, choosing what to track can get overwhelming. Although it’s probably not realistic or necessary for you to monitor each one, ARPDAU should definitely be on your list of metrics to track. What is ARPDAU? ARPDAU is an acronym that stands for Average Revenue Per Daily Active User. This metric reveals […]
How To Improve App Rating
It’s essential to attain the best app rating possible but how? This article will answer that important question. Why are app ratings important? After downloading an app, users have the ability to rate its performance. Each individual rating contributes to the overall app rating, which can be anywhere from one to five stars. The app […]
App Optimization Techniques That Will Increase User Acquisition
App optimization is too important to gloss over. Don’t neglect this essential app marketing technique any longer. The importance of app store optimization (ASO) There are literally millions of apps. Getting your app to stand out can be challenging. That’s where the importance of app store optimization comes in. This technique improves your app’s rank […]
What is design thinking and why you need to use it
Have you been asking: What is design thinking? This article will answer that question and explain how it could benefit your app. What is design thinking? Design thinking principles focus on what users need. The goal is to build an app that provides an excellent user experience by coming up with innovative solutions that solve […]
Using the smart app banner to increase user acquisition
Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is an effective way to direct potential new users to your app, as well as encourage current users to open your app. What is a Smart App Banner? A mobile app banner […]
Mobile attribution helps you improve your marketing plan
Mobile attribution can help you discover the best way to reach your target market. Don’t worry if you’ve never heard of this digital marketing term before. Just keep reading to learn more! What is mobile attribution? Mobile attribution tracks a user’s journey from start to finish. It reveals each step the user took, from the […]
How to avoid losing money to application fraud
Application fraud affects many mobile marketers. Don’t become one of its victims! Learn more so that you can prevent it and increase security. What is application fraud? Application fraud is the unethical use of mobile advertising technology for the purpose of cheating digital marketers. Those who work with networks outside of the three main options […]
2019 app marketing trends you need to know
The mobile app market continues to grow tremendously. Take a look at some of this year’s marketing trends so that you can keep up. Mobile marketing trends in 2019 Here are a few examples of how the app market continues to evolve. Users are spending more money in app stores Given the ease and convenience […]