Apps download: users accessed 40 apps per month in 2017
It is crazy to think that in such short time apps had a significant feature in the world and acquired a lot of users. A proof of this is the apps downloads, according to a research of App Annie, people accessed around 40 apps per month in 2017. This number represents an explosion of success. […]
Mobile marketing strategy: startups x brands
Within a highly competitive market, renowned brands gain relevance with ease in their business. Meanwhile, startups build a good plan to grow more and more. Even with differences, both types of business require mobile marketing strategies in order to target the current audience. So, whether it’s a large business or a startup that has just […]
App location to stand out in web-search
Suppose that you are crazy to read the latest edition of Harry Potter, so you go to the bookstore and you see exactly what you want right on the first shelf. However, you look through the book and realize it is in another language, so it is not worth buying. Since you were already in […]
Application launch checklist: what factors to consider?
Whenever we access an app store, we hope to find innovative applications that meet our needs and, at the same time, surprise us. So, before the launch of an app, it’s important to be attentive to some requirements. Small details and tweaks make the difference at the conversion rate, at your app’s release to the […]
How does customer retention strategy leverage conversion rate?
Do you recall that tasty food restaurant near your work? The one where the waiter knows who you are and the cashier doesn’t mind whether you pay your bill tomorrow if you don’t have change. What do you think about having this same customer retention in your app? These relationships seem different, but they are […]
App description: learn the importance of app description for ASO
It’s not enough to come up with a good idea to create an app: one needs to acknowledge all the tools that will help them position the application within app stores. A feature that should be explored to enhance this process is the app description. The app description is inserted before the app is released […]
Growth hacking: what is it and what is its importance for ASO?
With an increasing competitive market, several companies offering the same product and competing with minimal details for consumer attention, it’s indispensable to leverage your business with a kick-start. That is why growth hacking exists as a different method to position your brand in the market. To prove the success of growth hacking, just look at […]
App review: how to manage negative reviews in your app
User feedback regarding how they are experiencing your app is very important to improve a few details. The app review is a consumer feedback that allows you to evaluate the quality of what is being offered. Opinions about the application are also part of the business success. If any specific feature is pleasing the audience, […]
App icon: learn about the importance of icons for ASO
When users enter in an app store, their first contact is with the icon. This visual contact is of great importance and highly influences the consumer to download the app. Not surprisingly, the app icon deserves a lot of attention. Small details make all the difference when developing icons; from the quality of the image, […]
RankMyApp at Mobile World Congress 2018: four days just for mobile!
This year, Spain has received in their capital Barcelona one of the most important congress about mobile, the MWC (Mobile World Congress), that had four days of event, in 26th February until 1st March of 2018. The congress basically meets more than 900 exhibitors bringing the best conferences and programmes that works with mobile industry, […]