To use or not to use cross promoting strategies for mobile app promotion
Mobile app promotion done the right way increases your app’s visibility, resulting in more installs. Cross-promotion can be an effective mobile app marketing strategy, but like anything, this route has pros and cons and needs to be carefully considered. What Is Cross-Promotion? There are several types of cross-promotion, as seen below. Direct Cross-Promotion This is […]
Why black hat techniques are too risky for developers
App Store Optimization (ASO) is hard work, but it’s necessary to maximize your app’s potential. You might be tempted to resort to black hat techniques when trying to improve ASO, but if you stick around you will soon see why you really don’t want to. What Are Black Hat Techniques? Before laying out the list […]
How to measure and improve your digital marketing strategy
Implementing a digital marketing strategy successfully requires lots of work. You need to take into account some key elements, listen to what your audience has to say about your brand, measure results and based on that, make adjustments to improve your strategy. Is it possible to know if your marketing tactics have been working? Well, […]
Why streaming apps are expected to continue growing
We believe many people worldwide are familiar with streaming apps. Otherwise, how would they be able to watch their favorite series and movies on Netflix? Maybe some of them are fans of Game of Thrones and they know it is not available on Netflix. So what do they do? They go to an app store […]
Cloud Mobile App: why use it?
You have so many things in your smartphone and sometimes it is so hard to organize all of it, more than that, depending on the content, we still suffer because of limited storage on phone. Really, in 2018 you have this problem? I confess that I resolved mine not so long ago. You probably already […]
Top social media apps: features and results
I bet that one of the most useful app among the apps installed on your phone is a social media app. But why does we like it so much? First of all, because it connects us to each other. There are a lot of app examples that we can use which now make part and […]
5 mobile marketing strategy for m-commerce
The e-commerce is a consolidated success on internet, and a significant part of people prefer to buy online because of the facilities. With this wave, we have a market of apps that are on the rise. Do you know the implications? That e-commerce is betting in m-commerce too. So, to not stay behind the sharks […]
What are the 5 pillars of the most successful apps?
For everything that we do in this life, we follow instructions to be successful. And when we look for results with an app, there are five crucial pillars that it’s based on to have success. So what do you need to be the most successful app in your category? It’s important to remember that for […]
5 new mobile design trends to inspire
Who wants to start 2019 with the best mobile design for their app? We know that users care a lot about design and how inviting the application is. They want to see themselves in the service, see that they have something in common, even if it’s something as simple as the colours of the organization. […]
What is sentiment analysis and how does it influence your app strategy
Sentiment analysis is a smart way to know what the users think about your app and, with this information, you can improve user experience. But how to measure this and apply the results in your app strategy? The opinion of the user is one of the only ways to check what your app’s missing. Sometimes […]