Application security measures: WhatsApp tests and their importance
Do you feel that since the past few months more and more people are about their information available online? And this is happening because everybody is connected 24 hours a day through mobile. It means that application security now is an important concern for many. When we talk about apps, naturally we think about WhatsApp […]
How to adapt mobile strategies according to the marketing funnel?
The marketing funnel is a great method to observe and stay connected with the customer since he knows your business because of his purchase and the feedback he left about the experience with your app. If you have control of all these phases, it’s easier to create strategies to offer a good service for your […]
How to use paid Instagram posts to improve your app downloads?
It’s a fact that Instagram is one of the most used social media channels these days that influences a lot of people’s lifestyle. But how to promote your app in such places not directly related with app stores? Simple, with paid Instagram posts! Don’t think that you’ll spend a lot of money and it will […]
What is sentiment analysis and how does it influence your app strategy
Sentiment analysis is a smart way to know what the users think about your app and, with this information, you can improve user experience. But how to measure this and apply the results in your app strategy? The opinion of the user is one of the only ways to check what your app’s missing. Sometimes […]
Feature graphic: the changes and the impacts of Play Store feature graphic
We know that app stores are always updating their systems looking to improve user experience in a bid to remain attractive to users. Recently, Google Play Store made a change that has left developers worried. We are talking about future graphic. This resource has begun disappearing and has disappeared for some users gradually. But how […]
Black Friday statistics to be prepared this year!
Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the event. Now, more than ever, don’t participate in these things that will leave you behind competition. Thinking about this it’s always not clear why sales are so important to get success. […]
Holiday season and its importance for mobile retail
There is no best time of the year than holiday season! It’s a huge opportunity to board in the sales era and get new users, conversions and buyers. The best part is that apps are included in the frenzy, not just e-commerce. We say this because people are prone to use more and more apps […]
App ranking: trends and factors for mobile apps in 2018
Every app maker’s dream is to have their app on the top of app store ranking. But everyone that has an app knows how hard it is. But thanks to App Store Optimization it is easier to predict the success of an app. ASO strategies have to be analyzed and keep changing based on app […]
6 steps to be ready for Black Friday marketing success
This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]
Black Friday x Cyber Monday: choosing your mobile strategies
If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]