To use or not to use cross promoting strategies for mobile app promotion
Mobile app promotion done the right way increases your app’s visibility, resulting in more installs. Cross-promotion can be an effective mobile app marketing strategy, but like anything, this route has pros and cons and needs to be carefully considered. What Is Cross-Promotion? There are several types of cross-promotion, as seen below. Direct Cross-Promotion This is […]
Why black hat techniques are too risky for developers
App Store Optimization (ASO) is hard work, but it’s necessary to maximize your app’s potential. You might be tempted to resort to black hat techniques when trying to improve ASO, but if you stick around you will soon see why you really don’t want to. What Are Black Hat Techniques? Before laying out the list […]
Everything you need to know about the new Google Play Store
The new Google Play Store has just been unleashed. Are you ready for it? The Google Play Store is where Android users obtain apps for their devices. Because Google is always hard at work to make improvements and keep its users happy, the Google Play Store is periodically updated. If you are an app developer […]
If your app design is ready, you are ready to design your product page
Your app store layout is crucial if you want users to install your app. After creating the perfect app design you don’t want to blow it on the product page. Learn how you can create a product page that converts. How users behave on the product page Before creating your product page, you must understand […]
Increase performance with mobile app analytics
It is widely known that if you are aiming to increase your app’s performance, it is a must to collect data through mobile app analytics to you achieve that goal. The best way to know if your app is succeeding or not is to analyze if the applied strategies generate demand and income, and this […]
What is m-commerce and how it affects sales volume
M-commerce can be defined as the evolution of e-commerce, where businesses rely on mobile devices to provide users a great experience based on their location and behavior. But, after all, what is m-commerce? M-commerce involves business transactions through mobile devices and it has been changing the way brands interact with consumers and vice-versa. In today’s […]
Should you focus on customer acquisition cost?
Customer acquisition cost can be commonly defined as an evaluation of the number of sales, communication and marketing efforts, and many other expenses that are usually required to attain new paying clients. There are many ways to estimate its cost, though, many people strongly believe that only sales and marketing expenses should be taken into […]
How to measure and improve your digital marketing strategy
Implementing a digital marketing strategy successfully requires lots of work. You need to take into account some key elements, listen to what your audience has to say about your brand, measure results and based on that, make adjustments to improve your strategy. Is it possible to know if your marketing tactics have been working? Well, […]
Build an outstanding mobile e-commerce strategy
It is safe to say that mobile e-commerce has been reshaping the way companies interact with their customers and do business. Mobile has become fundamental for content consumption, advertising and shopping, which can boost sales and definitely raise engagement. In 2013, e-commerce sales in the United States reached $58.5 billion and are supposed to reach […]
Everything you need to know about Google UAC
In order to reach app users from Android or iOS, Google launched Universal App Campaigns. Google UAC helps developers to market apps across Google´s platforms using the same campaign. Before, a separate ad campaign used to be required for each platform. Universal App Campaigns use machine learning and artificial intelligence to automatically optimize and deliver […]