What you need to know about app age rating
When offering your app in either store, it should receive an age rating. If your app doesn’t get the proper rating you run the risk of being removed from the store. So, keep reading to learn more about this important topic. Apple App Store In the Apple App Store, your app receives its rating after […]
How to start using paid campaigns to acquire more users
Paid campaigns are a great way to expand your app’s reach and acquire more users. If you don’t know how to get started, follow the steps given below. Define your target market As with anything marketing related, you have to determine who you are targeting. Otherwise, you won’t know how to attract users who would […]
You need to work on improving app performance
High-quality app performance is crucial to your app’s success. If your app doesn’t provide users with a great experience, it will certainly fail. Keep reading to learn more. Why performance matters It goes without saying that providing a good user experience retains more users. You should be utilizing application performance management practices in order to […]
Mobile Benchmarks Help You Beat Competitors
Mobile benchmarks provide valuable insight into how your app stacks up against the competition. Taking the time to review and analyze this data will help you come up with ways to beat that competition and grow your app. What is benchmarking? Benchmarking and competitor analysis can be used to help you make good decisions that […]
Mobile Advertising Trends You Need to Look Out For
If you are looking for ways to monetize your app, you should try mobile advertising. It might be just what you need to increase revenue. What is mobile app advertising? Digital marketers and app developers are able to work together through mobile app advertising networks. The advertisers come up with the ads to be displayed […]
Why You Need to Consider Using App SEO Strategies
You can increase user acquisition with app SEO tactics. If you read this article, you can learn more about it. What is mobile app SEO? Search engine optimization (SEO) utilizes various strategies for improving search engine ranking. Although most often associated with blogs and websites, this can also be done for your app. The goal […]
Steps for Effective Keyword Research
If you want your app to be found and acquire more users, you need to conduct keyword research. Find the best ASO keywords by following the steps in this article. Finding app store keywords During your keyword research, be sure to save all keyword ideas. You could type them in a spreadsheet or write them […]
Why You Should Use Deep Links for Apps
Did you know that using a deep link for apps can increase user engagement? That’s what we are going to talk about in this article. What is deep linking? When clicked or tapped, a deep link navigates users to content that is relevant to the anchor text. This type of link can be used for […]
Mobile security must not be overlooked
When developing your app, it’s easy to focus on creating great features. But mobile security is equally important. Users are just as concerned about the safety of your app as they are about what it can do for them. So no matter how great your mobile marketing efforts are, they won’t accomplish anything if users […]
Social Ads Stats You Need to Know About
Using social ads to promote your app has proven to be an effective online advertising strategy, but will this trend continue? Read this article to get a feel for where social ads are headed. Social ads data Social media is a hotspot for online advertising. More than 60% of the costs associated with social media […]