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How to implement mobile market strategies during a crisis

Illustrative art shows women working, referring to mobile market.

The mobile market is one of the catalysts behind the tremendous revolution in today’s digital market landscape. It has impacted positively on how businesses are conducted all over the world. We are in the era of mobile market, and the internet has taken over the business landscape. Virtually all businesses are jumping on the mobile […]

Discover how to create an effective mobile campaign

Discover how to create an effective mobile campaign

Mobile campaign always features in every business plan to expand and create more awareness. As much as mobile campaigns are effective marketing tools for creating awareness and attracting organic leads to your app, if they are not properly planned, the results can be disheartening, considering the amount of resources you must have invested. To save […]

Learn about mobile app metrics and how to evaluate them

Learn about mobile app metrics and how to evaluate them

Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We will attempt to give straightforward explanations and offer insights on the roles and importance of mobile marketing metrics. Mobile marketing goes beyond just listing your items in a fancy way with […]

Check how to improve your app with visual search

Illustrative image shows a person viewing an application on the cell phone, referring to visual search.

Not so many people are aware that they could search the Internet using images. The world has gone beyond using only word search; today, we have visual search and even voice search engines. So, what is a visual search? Some decades ago, the idea of using pictures (from your mobile device cameras or even screenshots) […]

Learn how to build your brand based on app store review

With so many businesses and brands spring up from all corners of the world, there is high competition to gain a fair share of the market. And one appealing feature on app store connect is the app store review. Both user reviews and user ratings serve as a pointer on how to improve your app […]

What to do in order to have app succes?

Developing and investing in an app isn’t enough. Creating an app is one thing, but making it exceptional is a whole different thing. Nobody wants to use a boring mobile application. Or one that’s complex to handle and with no interesting specs. One of the quickest ways a product sells is through referrals from other […]

Mobile App Metrics: how to measure them?

illustrative art shows a person using a cell phone, referring to app metrics.

After long deliberation, you’ve decided to put your brilliant mobile app idea into action. With lots of data to analyze, you need to know the essential mobile app metrics to measure. You’ve developed the app into perfection and even launched it on the App Store. Then what next? Similar to a website, a mobile app […]

Smart Speakers: what to consider when acquiring them

With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market have massive downturns that can expose a user’s data to third parties. Everyone needs to exercise high levels of caution when purchasing such devices. Moreover, one does not need to own […]

Should you use cost per install campaigns

Illustrative art about campaigns

Cost per install campaigns can help your app acquire more users. If you are interested in trying this effective strategy, keep reading to learn more about it. What is it? Although free user acquisition strategies like ASO are great, you should use some paid tactics as well. It’s important to track the expenses associated with […]

Use These Tips to Increase App Downloads

Attracting new users is a challenge when there are countless apps competing for attention. But following the tips in this article will help your app stand out, which will ultimately increase app downloads. Improve your app’s icon A great icon will cause users to notice your mobile app as they are scrolling through the app […]