App Store keyword ranking: Learn what you need to know about
App store keyword ranking is a vital part of ASO that you should know about. Learn more about why app store keyword optimization is so important, and how you can get started implementing the right tactics that will help users find your app. How app store keyword ranking increases visibility If you are familiar with […]
A step-by-step guide to organic mobile User Acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in app stores, sometimes it is very hard for users to find the ideal app for their needs. The good news is there are some options of user acquisition strategy which can […]
Aprenda como criar uma estratégia omnichannel eficaz
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter com isso. Porém, como pensar em formas de não apenas atrair, mas também manter os novos clientes satisfeitos em diferentes plataformas? Para ajudar com essa questão, o RankMyAPP preparou um conteúdo […]
Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
App evaluation and the types of user feedback
App evaluation involves understanding the points that need to improve in an app and why they exist. Divided into steps, it gives a detailed look at an app, comparing it with competitors, getting detailed feedback analysis, improving ratings, upgrading features and increasing downloads. This app evaluation is critical to the performance of an app because […]
How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]
Find out what is KPI and which ones to monitor
To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used on mobile to monitor an application’s performance. Strategies to increase the number of users In other words, KPIs are ways of representing a situation. In this case, the indicators show the […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]