News and trends about Mobile Marketing

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How ratings can make or break your app’s success

Learn how app ratings and reviews directly impact the success of your application by boosting visibility, increasing downloads, and building user trust.

How Ratings Can Boost or Hinder Your App’s Success

Your app’s ratings are like a digital storefront: they can either attract or repel potential users at a glance. When was the last time

How to respond to user reviews and improve your app’s reputation

Learn how to respond to app reviews effectively to improve your app’s reputation and SEO. Discover how engagement can boost ranking in stores.

How to choose the best App Store to launch your app

Discover how to choose the best app store for your app launch. Explore the pros and cons of Google Play, App Store, and alternative

A guide to categorizing app reviews for better insights and optimization

Learn how to categorize app reviews to gain actionable insights, improve user experience, and boost your app’s performance. Enhance your ASO strategy with data-driven

iOS 14 is here: how it affects your app’s strategies

WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in