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How to Improve Your App’s Rating on the App Store with Simple Adjustments

Your app’s rating on the App Store is a key factor in the success of your mobile marketing strategy. It not only directly influences new users’ decisions but also affects your app’s ranking within the store itself. A low rating could mean losing a large portion of your potential audience, while a good rating can […]

How to improve your app’s conversion rate and active user engagement

Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing your subscription base, or simply improving user retention, understanding how to optimize both conversion rates and active user metrics is essential for driving sustainable growth. In this article, we’ll explore the […]

Reviews Intelligence: How to Use User Feedback to Improve Your App

User reviews are a goldmine of insights to enhance the performance and popularity of an app. In today’s competitive landscape, understanding what your users think and adjusting the experience based on that feedback is essential for increasing retention and acquiring new users. But how can companies strategically and effectively leverage this information? This is where […]

How App Store Optimization Can Help Apps Grow Organically

Have you ever wondered how some apps seem to take off in app stores while others struggle to gain a significant number of downloads? When it comes to apps, visibility is the key to success, but achieving this visibility organically – without relying solely on paid campaigns – is a real challenge. This is where […]