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Engagement Strategies: How to Use Automations to Retain and Build User Loyalty

Keeping customers engaged is one of the biggest challenges for businesses across industries, especially in Brazil, where information saturation makes retention and loyalty difficult. In response, automations have become an essential tool, providing more precise and effective strategies for engagement and personalized experiences. With the help of data and technologies that enable personalization at scale, […]

How Ratings Can Boost or Hinder Your App’s Success

taxa de conversão

Your app’s ratings are like a digital storefront: they can either attract or repel potential users at a glance. When was the last time you downloaded an app without checking its rating? For most users, ratings are a crucial reference point, especially with the countless options available. For businesses, ratings are more than just a […]

Wearable: Understand What It Is and How This Trend Works

Otimização de aplicativos

It’s a fact that apps make our daily lives easier, but imagine if they could be used on watches or other accessories, making smartphones unnecessary. Well, this is already a reality, thanks to wearable technology. From the English word “wearable,” these are digital accessories through which app features, previously accessible only on smartphones and other […]

Mobile Marketing Strategies: Boost Your App’s Positioning

In recent years, mobile marketing has emerged as a driving force behind app success. With the rapid increase in smartphone usage and evolving consumer habits, companies are increasingly turning to mobile marketing strategies to enhance their app performance. This article explores what mobile marketing is, its benefits for businesses, and a range of strategies and […]

Are you losing users? Discover the possible reasons for app churn now.

With the increasing competition in the app market and easy access to a wide range of options, retaining users has become a strategic challenge for companies across sectors. Even with a well-developed app featuring innovative functionalities and an attractive design, it’s common to see a drop in active users after launch, and a rise in […]