It is crazy to think that in such short time apps had a significant feature in the world and acquired a lot of users. A proof of this is the apps downloads, according to a research of App Annie, people accessed around 40 apps per month in 2017.
This number represents an explosion of success. It means that, nowadays, it is almost impossible to find someone who doesn’t have a smartphone and use a lot of apps. Let’s understand the panorama of 2017 and how these results influenced the market.
2017 retrospective
The most exciting part of apps growth is that people aren’t just downloading the apps; they are getting more engagements, and are bringing more conversions to the brands. And if the customer sees that they can trust in app stores, it makes it possible to buy apps or improve the free ones.
But, talking specifically about 2017, it is normal to see that smartphones have average 80 apps installed and at least 40 of them accessed within the month. It shows that the users spend a long time on their phones using internet and apps.
It is just one element that shows how vital it is to invest in an app, even if you already have a responsive website. But let’s talk about numbers:
Number of app downloads per month
The good news is that it isn’t just apps already installed that have access, the number of app downloads per month is even higher. It is possible to say that in 2017, globally, it passed the mark of 175 billion, as compared to 2015.
The results are so flashy that there are more downloads of apps per month than the number people in the world. It’s useful to remember how App Store Optimization collaborates with the number of conversions.
Number of apps used per month
How we said before, usually people used around 40 apps per month. But now, how much time do you spend using apps every day?
Can we figure out hypothetically the amount of time we click on our WhatsApp icons? Or Facebook? Thinking of this makes the number 40 look overkill.
Hours spend on apps
Now you are going to be surprised at the number that people stay connected in some apps. Each day, a user spends three hours giving attention to apps. And it represented 30% of growth in this market, as compared to 2015.
This number includes free apps and sold ones. This growth is significant in encouraging people to develop new apps in order to get downloads.
What does this retrospective mean?
This retrospective means that the user is willing to concentrate your tasks in apps. Even if it is to listen to a song, pay a bill, play games, buy clothes, etc. Some consumers depend on apps, and it is almost impossible to pass a day without using a phone.
In this way, this industry is constructing their name. In 2017, people spent over 25.3 billion dollars shopping through the mobile phone. Another encouraging number is the time that users spend shopping apps on Android, around 100 million hours.
All of these data have probably convinced you that developing and investing in an app is a grand strategy to make your name in the market and increase your sales. Invest in the right approach; it is possible to find precisely the public that you need and do a personalized service for them.
As we talked about in this text, it is impossible to mention the success of apps in app stores without saying how ASO contributes to that. If you don’t know yet what it is, access the page of RankMyApp and make a customized analysis!
