News and trends about Mobile Marketing

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Data app 2018: user behavior and the impacts for ASO

Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and

The importance of Google Store backlinks on ASO

It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to

App preview videos: what it changes for ASO?

It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and

AI for app: the importance for ASO

The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live

ASO metrics and mobile analytics: the best KPIs

Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This

App reinstalls: the effects for ASO and how to retention the user

According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that

The importance of progressive web apps for ASO

It can be said that smartphones made a revolution, because cell phones before, didn’t have internet. But now, users wants more, that’s why we

Long tail keywords: what is it and why is it important for ASO?

Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results

App description: learn the importance of app description for ASO

It’s not enough to come up with a good idea to create an app: one needs to acknowledge all the tools that will help

Growth hacking: what is it and what is its importance for ASO?

With an increasing competitive market, several companies offering the same product and competing with minimal details for consumer attention, it’s indispensable to leverage your