Data app 2018: user behavior and the impacts for ASO
Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and based on that, what they expect from an app. This kind of information can help with your own marketing strategies, because it can impact the App Store Optimization. Thinking about it, […]
The importance of Google Store backlinks on ASO
It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to ASO too? More specifically, Google Store backlinks play a fundamental role in app ranking. To improve your conversions, you should count on it! Backlinks and ASO? For those who that doesn’t […]
App preview videos: what it changes for ASO?
It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and why a user should download it. For developers, how important is updating your ASO for app preview videos? We already anticipated that it’s necessary and strongly affects app position. But hold […]
AI for app: the importance for ASO
The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live without it. We are on the cusp of another break through artificial intelligence. This resource impacts the developers and apps that dominate the scenario. That’s why we’re going to talk about […]
ASO metrics and mobile analytics: the best KPIs
Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This kind of information is important to modify your ASO strategy and get more conversions. In this post we’ve listed the best key performance indicators to help you with app analytics, because […]
App reinstalls: the effects for ASO and how to retention the user
According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that you’re getting were from users who once were using the app. But, you probably are asking yourself why this happens and how it can affect optimization. Don’t worry, we’re going to […]
The importance of progressive web apps for ASO
It can be said that smartphones made a revolution, because cell phones before, didn’t have internet. But now, users wants more, that’s why we have one more element in the mobile scene: progressive web apps! How many apps do you use everyday? Or download per month? Probably, few. But, the developers are smart and they […]
Long tail keywords: what is it and why is it important for ASO?
Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results on the search mechanism. Even when creating informative content with solid background and relevance, you do not always reach the audience as you wish. You have to invest in a user […]
App description: learn the importance of app description for ASO
It’s not enough to come up with a good idea to create an app: one needs to acknowledge all the tools that will help them position the application within app stores. A feature that should be explored to enhance this process is the app description. The app description is inserted before the app is released […]
Growth hacking: what is it and what is its importance for ASO?
With an increasing competitive market, several companies offering the same product and competing with minimal details for consumer attention, it’s indispensable to leverage your business with a kick-start. That is why growth hacking exists as a different method to position your brand in the market. To prove the success of growth hacking, just look at […]