How does customer retention strategy leverage conversion rate?
Do you recall that tasty food restaurant near your work? The one where the waiter knows who you are and the cashier doesn’t mind whether you pay your bill tomorrow if you don’t have change. What do you think about having this same customer retention in your app? These relationships seem different, but they are […]
App review: how to manage negative reviews in your app
User feedback regarding how they are experiencing your app is very important to improve a few details. The app review is a consumer feedback that allows you to evaluate the quality of what is being offered. Opinions about the application are also part of the business success. If any specific feature is pleasing the audience, […]
App Store SEO: all about SEO for mobile applications
Every time we search for a specific category in app stores, such as “home workouts” or “easy recipes”, we tend to download the first few options that appear as we scroll down. For your app to be among the top ones, the app store SEO is the perfect solution for your optimization. Smartphones are becoming […]
iOS 11: What changes impact app optimization?
Even though it is currently going through a testing phase, the iOS 11 can already be accessed by the public in its Beta version. The operating system will only be officially released at the end of the last quarter of 2017 – but Apple has already disclosed for its users what the main changes will be. For us, […]
M-commerce: what is it and what is its differential for the business?
M-commerce is an extremely necessary adaptation made in the electronic market for mobile devices. Its growth has been so significant in latest years that large and small entrepreneurs have invested in its potential. But, after all, what is m-commerce? An evolution of e-commerce? And how to use it in your business? Every entrepreneur who owns […]
AppStore Developers Can Finally Respond to Reviews
Following the recent public release of iOS 10.3 and macOS Sierra 10.12.4, app developers reviews can finally get a closer touch with their app users. Now developers can directly respond to user reviews just like Android app reviews, that developers can do since 2013. App store progress This is a huge progress for app store […]