How to define the branding for your app?
We always see dependable brands in the market that offer popular products. Just think of a simple example, you don’t say razor blade, you tell Gillette. The brand Gillette is so well-acquainted that people associate it with razor blades. To do something similar for your app you need app branding. To strengthen the name of […]
App Icons Color Palette: the most popular colors
How many times do you catch yourself thinking “I don’t have time for nothing” or “I’m always running”? To serve as a consolation, you aren’t alone. People have no patience anymore, even to download an app. That’s why the app icon is so important. If you don’t get it, don’t worry, we’re going to explain. […]
What is a good conversion rate for your app?
Metrics are the key to analyze if your app is doing well in app stores or need improvement. With it, it’s possible to know how good your conversion rate is and what you need to do to improve the numbers. The fact is: you need to feed your app with some strategies to affect your […]
Signs you need to change your mobile strategy
Before launching an app, you need a mobile marketing strategy to give more visibility to your business. Initially, it’s normal to maintain the same ideology working with fixed ideas. But, there is a problem with that. The market is changing all the time so, the strategies have to fit into a new strategy which is […]
Predictive apps are the new relationship between user and smartphone
The development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communicating via voice or text messages. That’s why today we have predictive apps. These original functions will remain, of course, but with the added possibility of a mobile device providing so many […]
Long tail keywords: what is it and why is it important for ASO?
Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results on the search mechanism. Even when creating informative content with solid background and relevance, you do not always reach the audience as you wish. You have to invest in a user […]
Branding app and ASO: how can they work together?
Quite often a brand does not depend only on a good product to fortify its name inside the market. When you bet on a business application, it is fundamental to count on a branding app. Achieving success within Google Play Store and Apple Store depends on a good brand management by strengthening its name recognition […]
App Store SEO: all about SEO for mobile applications
Every time we search for a specific category in app stores, such as “home workouts” or “easy recipes”, we tend to download the first few options that appear as we scroll down. For your app to be among the top ones, the app store SEO is the perfect solution for your optimization. Smartphones are becoming […]