Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]
How to target your app with different generations?
When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to the right public. To do this, it’s necessary to have a target research to define who you want to reach. One of the best marketing strategies is to define your audience […]
Data app 2018: user behavior and the impacts for ASO
Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and based on that, what they expect from an app. This kind of information can help with your own marketing strategies, because it can impact the App Store Optimization. Thinking about it, […]
The importance of Google Store backlinks on ASO
It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to ASO too? More specifically, Google Store backlinks play a fundamental role in app ranking. To improve your conversions, you should count on it! Backlinks and ASO? For those who that doesn’t […]
AI for app: the importance for ASO
The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live without it. We are on the cusp of another break through artificial intelligence. This resource impacts the developers and apps that dominate the scenario. That’s why we’re going to talk about […]
App reinstalls: the effects for ASO and how to retention the user
According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that you’re getting were from users who once were using the app. But, you probably are asking yourself why this happens and how it can affect optimization. Don’t worry, we’re going to […]
Top 7 growth hacking strategies
We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that apps face is to rank well, have a lot of conversions and be retained by users. None of this is easy, but we are covering top seven tips of growth hacking […]
Augmented reality: benefits for business
Do you remember when initially started talking about augmented reality like 10 years ago? The “sensation” started with QR codes because the tags were not enough and didn’t have too much information. Time passed and the internet stopped talking about it. Perhaps due to other types of technology coming to the forefront. But now in […]
App optimization: understand more about A/B testing
A/B testing has been a thing almost for as long as digital marketing has existed. The idea is quite simple: in an A/B test we create two variations of the same offer, with a minor difference between them. After that, the first variation is sent to half of the leads and the second version is […]