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How to improve your app’s conversion rate and active user engagement

Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing your subscription base, or simply improving user retention, understanding how to optimize both conversion rates and active user metrics is essential for driving sustainable growth. In this article, we’ll explore the […]

How to improve your app store ranking and stay in the spotlight

Illustrative art about app store ranking

When launching an app, planning your business to grow every day is one of the hardest practices. That means boosting your app store ranking by working on some specific strategies. If you want your app to succeed, you will need to put some effort on mobile app store ranking. This RankMyAPP article will show you […]

Learn what is acquisition cost and its importance

Illustrative art refers to what is acquisition cost

Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]

Three steps to conquer mobile user acquisition

One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]