Black Friday statistics to be prepared this year!
Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the event. Now, more than ever, don’t participate in these things that will leave you behind competition. Thinking about this it’s always not clear why sales are so important to get success. […]
Emoji & marketing: impacts for mobile strategy
You probably have used a lot of emojis in your chats to express feelings, to shorten some answers or just for fun sakes. This feature has evolved into a natural approach to teach conversation. But, did you know that it’s possible to use emojis for marketing? Sometimes we see some push notifications with emojis or […]
App Store Connect doubts: RMA hypothesis and analysis
People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes Connect is called by a new name: App Store Connect. To make it clear to the developers and help them understand how App Store Connect works, our RankMyApp team has come […]
10 years of iOS app store history: data, lessons and trends
It’s been ten years since the iOS app store has been available to Apple users. So, there is a lot of app store history to tell because iOS revolutionized the world adding a new purpose to smartphones and implementing apps in our lives. It would be impossible not talk about the ten years passed and […]
Do you really need creative apps to boost your business?
How many times when you were watching TV and started using the phone when ads came because the content wasn’t interesting? It’s crazy but it can happens with apps too. That makes it imperative to invest in creative apps! Some app developers defend the idea that creative marketing strategies don’t work with apps. On the […]
3 signs a bad app is still worth saving
There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time and probably uninstall or abandon it in some unknown folder. Users categorize the second kind of apps as bad apps. It doesn’t necessarily mean that it’s a bad app, but at […]
4 ways to use benchmark for your app success
Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing as you. If you are thinking that with this strategy you will steal other app ideas, it doesn’t work like that. Analyzing the concurrence is a good plan to improve things […]
App preview videos: what it changes for ASO?
It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and why a user should download it. For developers, how important is updating your ASO for app preview videos? We already anticipated that it’s necessary and strongly affects app position. But hold […]
Voice search SEO: how does it work for apps?
In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can search for something without typing, just using the microphone of the smartphone. For developers, if the expression “voice search SEO” isn’t common, it should be! Google Play Store provides the option […]
ASO metrics and mobile analytics: the best KPIs
Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This kind of information is important to modify your ASO strategy and get more conversions. In this post we’ve listed the best key performance indicators to help you with app analytics, because […]