What is retargeting and how does it work?
Retargeting represents a sophisticated yet accessible solution for brands seeking to re-engage with lost or inactive prospects, nurture them through the conversion funnel, and ultimately drive revenue growth. By harnessing the power of data-driven insights and personalized messaging, retargeting empowers advertisers to deliver relevant and impactful experiences that resonate with users, fostering long-term relationships and […]
User-friendly: 7 basic principles and how to do it
The user-friendly concept is associated with how friendly an app or website is to the user. In this case, it should be considered that it has intuitive resources, is easy to use and reliable. Usability is very important, especially considering that both the Apple Store and Play Store consider the user’s experience when picking featured […]
App Store keyword ranking: Learn what you need to know about
App store keyword ranking is a vital part of ASO that you should know about. Learn more about why app store keyword optimization is so important, and how you can get started implementing the right tactics that will help users find your app. How app store keyword ranking increases visibility If you are familiar with […]
Short tail: what is it and impacts in app optimization
Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying […]
What do the apps for visually impaired need to have?
The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute to the autonomy and independence of people with disabilities. One example is the apps for visually impaired. The apps suitable for those with some type of disability are not only gaining […]
A step-by-step guide to organic mobile User Acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in app stores, sometimes it is very hard for users to find the ideal app for their needs. The good news is there are some options of user acquisition strategy which can […]
Aprenda como criar uma estratégia omnichannel eficaz
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter com isso. Porém, como pensar em formas de não apenas atrair, mas também manter os novos clientes satisfeitos em diferentes plataformas? Para ajudar com essa questão, o RankMyAPP preparou um conteúdo […]
Wearable: understand what this trend is and how it works
It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the use of smartphones? Well, this is already a reality thanks to wearable. From the adjective “wearable”, it is digital accessories in which you can access the application features that, until then, […]
Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
Retail marketing: how to use mobile trends in strategy
Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific company or product, marketing has a strategic role in bringing quick solutions to new consumer demands. Nevertheless, what does retail marketing have to do with the mobile market? About this, emerges […]