How to use digital media for user acquisition in apps
Discover how to use the main digital media platforms, such as Google Ads and Facebook Ads, to optimize user acquisition in applications and boost their growth.
Wearable: understand what it is and how this trend works
Understand what a wearable is, how it works and why you’ll want to adopt this trend. Check out the content on the subject below!
Mobile Marketing Strategies: Boost Your App’s Positioning
In recent years, mobile marketing has emerged as a driving force behind app success. With the rapid increase in smartphone usage and evolving consumer habits, companies are increasingly turning to mobile marketing strategies to enhance their app performance. This article explores what mobile marketing is, its benefits for businesses, and a range of strategies and […]
Are you losing users? Discover the possible reasons for app churn now.
With the increasing competition in the app market and easy access to a wide range of options, retaining users has become a strategic challenge for companies across sectors. Even with a well-developed app featuring innovative functionalities and an attractive design, it’s common to see a drop in active users after launch, and a rise in […]
How to Create Omnichannel Campaigns that Engage Users Across All Channels
Imagine this scenario: you’re browsing a fashion online store on your phone, add a pair of sneakers to your cart but don’t complete the purchase. Later, you receive a personalized email with an exclusive discount for those sneakers, and the next day, when you open Instagram, the same brand appears in your feed with content […]
What Are Smart Banners and How to Use Them to Improve Your Digital Campaigns
With the increasing complexity of digital marketing campaigns, finding ways to reach your audience effectively and in a personalized manner has become more important than ever. Among the many strategies available, smart banners have emerged as a powerful tool to optimize your campaigns and ensure that your message reaches the right audience at the right […]
How to choose the best App Store to launch your app
Discover how to choose the best app store for your app launch. Explore the pros and cons of Google Play, App Store, and alternative platforms to maximize visibility and downloads.
Paid Media for Apps: 7 Tips to Boost Your ROAS
Paid media is an essential component for the success of any app marketing strategy. With so many options and platforms available, the challenge isn’t just choosing where to invest, but ensuring that every penny spent brings back maximum value. This is where the concept of ROAS (Return on Advertising Spend) comes in—a key metric for […]
How to Improve Your App’s Rating on the App Store with Simple Adjustments
Your app’s rating on the App Store is a key factor in the success of your mobile marketing strategy. It not only directly influences new users’ decisions but also affects your app’s ranking within the store itself. A low rating could mean losing a large portion of your potential audience, while a good rating can […]
CPC vs CPM: Which media buying model is best for your app?
Discover the key differences between CPC and CPM advertising models for mobile apps. Learn which approach best suits your marketing strategy to maximize visibility, user engagement, and app growth in 2024.