Practical guide to an app launch
We all know how difficult it is to launch an application and we all know that when the first version is ready, the work has just begun. It could be more straightforward: you release it on app stores, start to reap the outcomes and, in a short time, achieve your goals. But, unfortunately, the sky […]
Predictive apps are the new relationship between user and smartphone
The development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communicating via voice or text messages. That’s why today we have predictive apps. These original functions will remain, of course, but with the added possibility of a mobile device providing so many […]
How to access the younger audience through apps
Being used to navigate themselves on the internet from an early age, youngsters are currently the significant audience in the app market. Staying updated about what’s happening with the young audience is fundamental for the business to reach their expected success, and to do this, there’s nothing better to do than to develop an app […]
Why do we love to analyze competitor apps?
The App Store Optimization is the process of improving your visibility in the search results of app stores. You probably already knew this. And you should also know that ASO is one of the smartest methods to acquire qualified traffic, improve your visibility and decrease the metrics associated with uninstallation. What you perhaps do not […]
We need to talk about the app category
Yes, we have to have this conversation. First of all, because the app category is something that helps users find apps in stores. Second, because it guides them to find those that better suit their needs – as well as those that solve their issues. Therefore, app categories are vital parts of ASO and mobile […]
Social networks and apps: why are they important for your app?
The internet changed the way people interact with each other as well as work culture, and those changes first arose on social media sites. That is why social networks for apps are so important. Social media helps people establish better relationships with their family and friends, and now the networking sites also show their significance […]
Apps download: users accessed 40 apps per month in 2017
It is crazy to think that in such short time apps had a significant feature in the world and acquired a lot of users. A proof of this is the apps downloads, according to a research of App Annie, people accessed around 40 apps per month in 2017. This number represents an explosion of success. […]
Mobile marketing strategy: startups x brands
Within a highly competitive market, renowned brands gain relevance with ease in their business. Meanwhile, startups build a good plan to grow more and more. Even with differences, both types of business require mobile marketing strategies in order to target the current audience. So, whether it’s a large business or a startup that has just […]
App location to stand out in web-search
Suppose that you are crazy to read the latest edition of Harry Potter, so you go to the bookstore and you see exactly what you want right on the first shelf. However, you look through the book and realize it is in another language, so it is not worth buying. Since you were already in […]
Long tail keywords: what is it and why is it important for ASO?
Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results on the search mechanism. Even when creating informative content with solid background and relevance, you do not always reach the audience as you wish. You have to invest in a user […]