How to define the branding for your app?
We always see dependable brands in the market that offer popular products. Just think of a simple example, you don’t say razor blade, you tell Gillette. The brand Gillette is so well-acquainted that people associate it with razor blades. To do something similar for your app you need app branding. To strengthen the name of […]
How find keywords that were used by users?
Do you have an app in app stores, which has to be found by the users? There’s research from TechCrunch which states that half of the users find apps by searching directly in app stores. Do you know what this means? That you’re obligated to invest in best keywords for the app. With so many […]
App Icons Color Palette: the most popular colors
How many times do you catch yourself thinking “I don’t have time for nothing” or “I’m always running”? To serve as a consolation, you aren’t alone. People have no patience anymore, even to download an app. That’s why the app icon is so important. If you don’t get it, don’t worry, we’re going to explain. […]
What is a good conversion rate for your app?
Metrics are the key to analyze if your app is doing well in app stores or need improvement. With it, it’s possible to know how good your conversion rate is and what you need to do to improve the numbers. The fact is: you need to feed your app with some strategies to affect your […]
Signs you need to change your mobile strategy
Before launching an app, you need a mobile marketing strategy to give more visibility to your business. Initially, it’s normal to maintain the same ideology working with fixed ideas. But, there is a problem with that. The market is changing all the time so, the strategies have to fit into a new strategy which is […]
GDPR: what is it and how the apps are affected?
We are always worried about our security. We put cameras everywhere, locking our houses and take other natural precautions to preserve our things and lives. But, did you ever think about protecting your information? Maybe GDPR can help you with this. With the expansion of the internet and social media, people exhibiting their lives, photos, […]
Why you need a mobile marketing company?
As you probably know, we’re living in an age dominated by smartphones. Hundreds of apps make part and parcel of our lives.. Investing in this market is the future. However, success doesn’t come merely with a good idea. You need a mobile marketing company that knows the ropes. The thing is: even if your app […]
Rich text format: why use it?
If your app is being developed, probably you already know how vital descriptions are to have good positions at app stores. The app description is essential to insert keywords but do you know that rich text format can be introduced in this area too? Some functions developed by an operational system are beneficial to generate […]
How to rank an app on PlayStore: all about organic traffic
Smart and straightforward actions such as providing the product description, building an online presence, paying attention to your users’ review and fostering a good relationship among users are the main factors that affect organic traffic on Google Play Store. In addition to attracting the target audience, your app will consolidate the name and brand, triggering […]
App Optimization: what keywords should be used in each stage?
A lot is said about the relevance of keywords within the process of App Store Optimization (ASO). We’ve talked about it many times here on RankMyApp blog. Keywords are highly relevant, not to say essential, on the ASO processes. However, little is said about the fact that there are terms suitable for each of the […]