Why deep links can be important for apps?
Nowadays it is normal to send and receive links about a product through: WhatsApp, Facebook, Instagram… well, all social media channels. This kind of links are called deep links. Apps make deep links incredible. But, before understand how ASO changed the deep link universe, we need to understand what is this. Check it out: What […]
A/B testing screenshots to boost downloads
Is there something more useful than screenshots in app stores to know how the app really works? Probably not! It is a good way to attract new users and give more visibility to the app. But, have you tested if your screenshots are working in your app’s page? If you haven’t, you should know that […]
Top app store optimization services
If you are developing an app, you probably already heard something about App Store Optimization services, right? This process have the power to put your app one step in front among other apps. Before you think that this is something impossible or that you’re going to spend a lot of money with ads promoting your […]
The importance of progressive web apps for ASO
It can be said that smartphones made a revolution, because cell phones before, didn’t have internet. But now, users wants more, that’s why we have one more element in the mobile scene: progressive web apps! How many apps do you use everyday? Or download per month? Probably, few. But, the developers are smart and they […]
Augmented reality: benefits for business
Do you remember when initially started talking about augmented reality like 10 years ago? The “sensation” started with QR codes because the tags were not enough and didn’t have too much information. Time passed and the internet stopped talking about it. Perhaps due to other types of technology coming to the forefront. But now in […]
What is gamification for apps and why use it?
Did you know that if you send an emoji of a basketball to a friend in Facebook Messenger, it automatically starts a game and you can compete to see who can make more baskets? It happens because Facebook invests in gamification for apps. We now that have much more resources to improve user experience and […]
App digital marketing terms you need to know
It’s crazy how app digital marketing has evolved over the years. This warrants that you know at least a few things about this. And to be aware how it works, you need to be privy with some digital marketing terms. To help you with this, we’ve created an app digital marketing glossary that we from […]
App optimization: understand more about A/B testing
A/B testing has been a thing almost for as long as digital marketing has existed. The idea is quite simple: in an A/B test we create two variations of the same offer, with a minor difference between them. After that, the first variation is sent to half of the leads and the second version is […]
Do you know the different types of app store reviews?
We are living in the golden age of UX and, because of that, app store reviews weigh heavily on App Store Optimization strategy. Brands are now introducing new ways of interaction, in a way never seen before. Every single time a company offers an app-related experience that’s both valuable and unique, the consumer’s list of […]
App retention: how to keep your user
Attracting low-quality to app’s page is a red flag. This not only affects conversion rates but also has a direct impact on user retention. The question is: how to keep that interest as time goes by? The app market is overcrowded. We have apps for everything: ranging from entertainment, food delivery, taxi services, translation, communication, […]