What is design thinking and why you need to use it
Have you been asking: What is design thinking? This article will answer that question and explain how it could benefit your app. What is design thinking? Design thinking principles focus on what users need. The goal is to build an app that provides an excellent user experience by coming up with innovative solutions that solve […]
Create an effective customer acquisition strategy
Every digital marketer needs a good customer acquisition strategy. Read this article to learn more about acquisition marketing. What is customer acquisition? Acquisition marketing involves using tactics to gain new customers or app users. You should aim to keep your customer acquisition costs low in order to keep your ROI high. Lead acquisition vs customer […]
Data Analytics: How Google Play Console Changes Impact Your Work
Months ago, we talked about Google I/O, an annual event held by the tech company to announce changes to its core products. With the Google Play Console was no different and, starting this Thursday (01), more data analytics insights are available. Google knows the importance of the app metrics and how they are critical to […]
Using the smart app banner to increase user acquisition
Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is an effective way to direct potential new users to your app, as well as encourage current users to open your app. What is a Smart App Banner? A mobile app banner […]
What the top travel apps can teach you
Do you know how to make an app that users love? Just take a look at the top travel apps to get some ideas. This article describes a few of the most downloaded apps in the travel category. Learn what makes them so successful and try to follow their example. Uber This ride-sharing app is […]
Mobile attribution helps you improve your marketing plan
Mobile attribution can help you discover the best way to reach your target market. Don’t worry if you’ve never heard of this digital marketing term before. Just keep reading to learn more! What is mobile attribution? Mobile attribution tracks a user’s journey from start to finish. It reveals each step the user took, from the […]
How to avoid losing money to application fraud
Application fraud affects many mobile marketers. Don’t become one of its victims! Learn more so that you can prevent it and increase security. What is application fraud? Application fraud is the unethical use of mobile advertising technology for the purpose of cheating digital marketers. Those who work with networks outside of the three main options […]
2019 app marketing trends you need to know
The mobile app market continues to grow tremendously. Take a look at some of this year’s marketing trends so that you can keep up. Mobile marketing trends in 2019 Here are a few examples of how the app market continues to evolve. Users are spending more money in app stores Given the ease and convenience […]
Why you need to start application analytics
If you’ve overlooked application analytics it’s time to incorporate this important step into your marketing planning. Why? Because app metrics can show you what strategies need to be changed. Why is application analytics important? If you really want to know how well your app is doing, take a look at its key performance indicators, also […]
How the apple arcade will affect mobile games
Apple Arcade is set to launch later this year. It’s time for game app developers to prepare for any possible changes this will bring. What is Apple Arcade? This subscription service provides a collection of high-quality, ad-free games to subscribers in exchange for a monthly fee. The library will include about 100 hand-picked games and […]