Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The most downloaded apps: the top games in the app stores
Games are a category of apps are quite competitive and difficult to rank them. Check this RankMyApp article to know the most downloaded apps in app stores.
What to evaluate when creating in app advertising
In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising on mobile platforms. This is due to the significant increase in smartphone users and, consequently, applications. An article by the GSMA claims that more than 67% of the world’s population (5,100 […]
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
Implementing benchmarking mobile in your strategy
When entering the universe of competition between apps, benchmarking mobile is a valuable tool to know how you are doing in relation to your contestants. The feedback received about what is working and not in other apps helps you make better decisions in order to improve your future results. But how can you know if […]
Important questions to make about app user acquisition
When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance in app stores and, consequently, get more conversions. The mobile app market is no longer dominated only by entertainment apps and software but has become a reality also for banks, e-commerces […]
App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]
Why calculate the market share for your mobile strategy?
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. […]
Three steps to conquer mobile user acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in the organic way. But, with higher competition, sometimes it is very hard for users to find the app. Good news is there are some strategies to help your app to have a good performance in the app stores and get more conversions. Check […]
iOS 14 is here: how it affects your app’s strategies
WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]