Create an effective customer acquisition strategy
Every digital marketer needs a good customer acquisition strategy. Read this article to learn more about acquisition marketing. What is customer acquisition? Acquisition marketing involves using tactics to gain new customers or app users. You should aim to keep your customer acquisition costs low in order to keep your ROI high. Lead acquisition vs customer […]
Using the smart app banner to increase user acquisition
Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is an effective way to direct potential new users to your app, as well as encourage current users to open your app. What is a Smart App Banner? A mobile app banner […]
What the top travel apps can teach you
Do you know how to make an app that users love? Just take a look at the top travel apps to get some ideas. This article describes a few of the most downloaded apps in the travel category. Learn what makes them so successful and try to follow their example. Uber This ride-sharing app is […]
Mobile attribution helps you improve your marketing plan
Mobile attribution can help you discover the best way to reach your target market. Don’t worry if you’ve never heard of this digital marketing term before. Just keep reading to learn more! What is mobile attribution? Mobile attribution tracks a user’s journey from start to finish. It reveals each step the user took, from the […]
How to avoid losing money to application fraud
Application fraud affects many mobile marketers. Don’t become one of its victims! Learn more so that you can prevent it and increase security. What is application fraud? Application fraud is the unethical use of mobile advertising technology for the purpose of cheating digital marketers. Those who work with networks outside of the three main options […]
2019 app marketing trends you need to know
The mobile app market continues to grow tremendously. Take a look at some of this year’s marketing trends so that you can keep up. Mobile marketing trends in 2019 Here are a few examples of how the app market continues to evolve. Users are spending more money in app stores Given the ease and convenience […]
Why you need to start application analytics
If you’ve overlooked application analytics it’s time to incorporate this important step into your marketing planning. Why? Because app metrics can show you what strategies need to be changed. Why is application analytics important? If you really want to know how well your app is doing, take a look at its key performance indicators, also […]
RankMyApp among the top three App Store Optimization companies in the world
RankMyApp’s main goal since it was launched in 2015, is to bring the best results through mobile marketing strategies, such as the best rankings in app stores with App Store Optimization. To highlight companies in the segment, Business of Apps listed the best ASO agencies and/or companies that work with type of service. Ranked 3rd […]
Most important announcements of Google I/O 2019
Google I/O is an annual conference with announcements of what’s to come in terms of hardware and software by one of the biggest tech companies in the world. From Android’s new features and Artificial Intelligence to innovations that will help developers update their products, services and apps. At this year’s event – following last year’s […]
Create millennial apps to tap into a younger market
With a tendency to use mobile devices over desktop computers, millennials have changed the digital world. App developers must use this trend to their advantage by creating millennial apps that capture the attention of this young generation. Start with researching Before you can build mobile apps that millennials love, you have to understand what they […]