Find out what is KPI and which ones to monitor
To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used on mobile to monitor an application’s performance. Strategies to increase the number of users In other words, KPIs are ways of representing a situation. In this case, the indicators show the […]
Learn what is acquisition cost and its importance
Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary and paid campaigns, for example. To do this, you need to know what is acquisition cost. If you want to be more clear about how much it costs to acquire each […]
The importance of qualitative analysis to an app
When the idea is to analyze metrics and data of an app, it’s crucial to collect most numbers as possible. But while this quantitative analysis may be important, the qualitative analysis is also a metric that must be studied. This kind of study involves more than the number of downloads, conversions, retention, installs and uninstalls. […]
Types of data analysis done in a mobile campaign
In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis […]
Which key performance indicators you should analyse
Making use of key performance indicators is critical to know more about the effectiveness of marketing strategies applied in your app. That’s because among the information obtained from them are the number of new customers and the profits obtained from the mobile application. What are the main types of KPIs? There are several types of […]
Rate app: the importance of evaluation and reviews
The importance of a rate app is to understand the things your app needs to improve. This detailed look at an app covers comparing an app with competitors, detailed analysis of feedback, improved ratings, upgrade of features and increased downloads. Even though the positive app rating is important, the negative reviews are right behind, showing […]
The most downloaded apps: the top games in the app stores
Games are a category of apps are quite competitive and difficult to rank them. Check this RankMyApp article to know the most downloaded apps in app stores.
What to evaluate when creating in app advertising
In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising on mobile platforms. This is due to the significant increase in smartphone users and, consequently, applications. An article by the GSMA claims that more than 67% of the world’s population (5,100 […]
The coronavirus impact on market performance
The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico […]
App growth: what to do to improve it
If you are looking for app growth, this text can help you figure out what to do to achieve it. But first, it’s necessary to consider growth hacking, which is the set of techniques aimed at circumventing or hacking the growth of a company, bringing it out of the linear curve (traditional growth) and inserting […]