A step-by-step guide to organic mobile User Acquisition
One of the greatest challenges for apps is consistent mobile user acquisition, mostly in an organic way. Due to the huge catalog available in app stores, sometimes it is very hard for users to find the ideal app for their needs. The good news is there are some options of user acquisition strategy which can […]
Aprenda como criar uma estratégia omnichannel eficaz
Com a oferta de serviços multicanal, a criação de estratégia omnichannel se tornou uma necessidade, considerando a expectativa que os consumidores passaram a ter com isso. Porém, como pensar em formas de não apenas atrair, mas também manter os novos clientes satisfeitos em diferentes plataformas? Para ajudar com essa questão, o RankMyAPP preparou um conteúdo […]
Wearable: understand what this trend is and how it works
It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the use of smartphones? Well, this is already a reality thanks to wearable. From the adjective “wearable”, it is digital accessories in which you can access the application features that, until then, […]
Reach vs impressions: measuring different metrics
If you are interested in having a loyal audience to your app, it is essential to understand the concept and the difference between reach vs impressions. Many marketing professionals are familiar with those terms but do not know exactly why it is relevant in a mobile strategy. In order to have a close relationship with […]
Retail marketing: how to use mobile trends in strategy
Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific company or product, marketing has a strategic role in bringing quick solutions to new consumer demands. Nevertheless, what does retail marketing have to do with the mobile market? About this, emerges […]
Do this to improve your mobile conversion funnel
You’ve probably heard about the standard conversion funnel — widely used in digital marketing to follow the consumer’s path until the moment of purchasing a product or service. However, do you know what makes the mobile conversion funnel unique? Here, we are going to explain exactly what this is. If you stick around, you will […]
Is it possible to have digital privacy nowadays?
It is undeniable the practicality that apps provide us in tasks that were previously bureaucratic, such as going to a bank branch or shopping for personal or grocery items. But as simple as the action is, we need to provide data, which raises the discussion of digital privacy. After all, what is digital privacy? Is […]
App evaluation and the types of user feedback
App evaluation involves understanding the points that need to improve in an app and why they exist. Divided into steps, it gives a detailed look at an app, comparing it with competitors, getting detailed feedback analysis, improving ratings, upgrading features and increasing downloads. This app evaluation is critical to the performance of an app because […]
How to use customer feedback to your advantage
A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to […]
User journey: what is it and how to analyze it?
The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance. Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a […]