We need to talk about the app category
Yes, we have to have this conversation. First of all, because the app category is something that helps users find apps in stores. Second, because it guides them to find those that better suit their needs – as well as those that solve their issues. Therefore, app categories are vital parts of ASO and mobile […]
Social networks and apps: why are they important for your app?
The internet changed the way people interact with each other as well as work culture, and those changes first arose on social media sites. That is why social networks for apps are so important. Social media helps people establish better relationships with their family and friends, and now the networking sites also show their significance […]
Apps download: users accessed 40 apps per month in 2017
It is crazy to think that in such short time apps had a significant feature in the world and acquired a lot of users. A proof of this is the apps downloads, according to a research of App Annie, people accessed around 40 apps per month in 2017. This number represents an explosion of success. […]
Mobile marketing strategy: startups x brands
Within a highly competitive market, renowned brands gain relevance with ease in their business. Meanwhile, startups build a good plan to grow more and more. Even with differences, both types of business require mobile marketing strategies in order to target the current audience. So, whether it’s a large business or a startup that has just […]
App location to stand out in web-search
Suppose that you are crazy to read the latest edition of Harry Potter, so you go to the bookstore and you see exactly what you want right on the first shelf. However, you look through the book and realize it is in another language, so it is not worth buying. Since you were already in […]
Long tail keywords: what is it and why is it important for ASO?
Research to improve your application is gaining relevance, but so far you haven’t understood why the chosen keywords are not reflecting as many results on the search mechanism. Even when creating informative content with solid background and relevance, you do not always reach the audience as you wish. You have to invest in a user […]
Application launch checklist: what factors to consider?
Whenever we access an app store, we hope to find innovative applications that meet our needs and, at the same time, surprise us. So, before the launch of an app, it’s important to be attentive to some requirements. Small details and tweaks make the difference at the conversion rate, at your app’s release to the […]
How does customer retention strategy leverage conversion rate?
Do you recall that tasty food restaurant near your work? The one where the waiter knows who you are and the cashier doesn’t mind whether you pay your bill tomorrow if you don’t have change. What do you think about having this same customer retention in your app? These relationships seem different, but they are […]
App description: learn the importance of app description for ASO
It’s not enough to come up with a good idea to create an app: one needs to acknowledge all the tools that will help them position the application within app stores. A feature that should be explored to enhance this process is the app description. The app description is inserted before the app is released […]
How to use marketing KPIs in your app
Key Performance Indicators (KPIs) for marketing are essential to gauge the success of your marketing strategy. If you are an app developer, keep reading to learn more about marketing KPIs and how they can help you. What are marketing KPIs? But first, what is KPI? Also known as Key Performance Indicators, they calculate the progress […]