Voice search SEO: how does it work for apps?
In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can search for something without typing, just using the microphone of the smartphone. For developers, if the expression “voice search SEO” isn’t common, it should be! Google Play Store provides the option […]
ASO metrics and mobile analytics: the best KPIs
Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This kind of information is important to modify your ASO strategy and get more conversions. In this post we’ve listed the best key performance indicators to help you with app analytics, because […]
App statistics: the life or death seconds
How much time do you spend choosing a random app? Probably less time than you imagine. A wide majority of users want the app they’re searching for in the shortest possible time. If they realize that they’re wasting time, they give up. That’s why app statistics are so important to analyze what your app needs […]
App reinstalls: the effects for ASO and how to retention the user
According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that you’re getting were from users who once were using the app. But, you probably are asking yourself why this happens and how it can affect optimization. Don’t worry, we’re going to […]
Everything you need to know about app location
Of all the strategies you apply to get good results, you probably never thought that app location could be important for ASO. The thing is, this simple detail can drastically improve your conversion numbers. To clear all your doubts and know how to align your app strategy with location, we have created a definitive guide […]
Top 7 growth hacking strategies
We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that apps face is to rank well, have a lot of conversions and be retained by users. None of this is easy, but we are covering top seven tips of growth hacking […]
Why deep links can be important for apps?
Nowadays it is normal to send and receive links about a product through: WhatsApp, Facebook, Instagram… well, all social media channels. This kind of links are called deep links. Apps make deep links incredible. But, before understand how ASO changed the deep link universe, we need to understand what is this. Check it out: What […]
A/B testing screenshots to boost downloads
Is there something more useful than screenshots in app stores to know how the app really works? Probably not! It is a good way to attract new users and give more visibility to the app. But, have you tested if your screenshots are working in your app’s page? If you haven’t, you should know that […]
Top app store optimization services
If you are developing an app, you probably already heard something about App Store Optimization services, right? This process have the power to put your app one step in front among other apps. Before you think that this is something impossible or that you’re going to spend a lot of money with ads promoting your […]
The importance of progressive web apps for ASO
It can be said that smartphones made a revolution, because cell phones before, didn’t have internet. But now, users wants more, that’s why we have one more element in the mobile scene: progressive web apps! How many apps do you use everyday? Or download per month? Probably, few. But, the developers are smart and they […]