Feature graphic: the changes and the impacts of Play Store feature graphic
We know that app stores are always updating their systems looking to improve user experience in a bid to remain attractive to users. Recently, Google Play Store made a change that has left developers worried. We are talking about future graphic. This resource has begun disappearing and has disappeared for some users gradually. But how […]
Black Friday statistics to be prepared this year!
Black Friday is coming and I bet that you, as an app developer haven’t thought yet about these strategies to be part of the event. Now, more than ever, don’t participate in these things that will leave you behind competition. Thinking about this it’s always not clear why sales are so important to get success. […]
Holiday season and its importance for mobile retail
There is no best time of the year than holiday season! It’s a huge opportunity to board in the sales era and get new users, conversions and buyers. The best part is that apps are included in the frenzy, not just e-commerce. We say this because people are prone to use more and more apps […]
App ranking: trends and factors for mobile apps in 2018
Every app maker’s dream is to have their app on the top of app store ranking. But everyone that has an app knows how hard it is. But thanks to App Store Optimization it is easier to predict the success of an app. ASO strategies have to be analyzed and keep changing based on app […]
6 steps to be ready for Black Friday marketing success
This is the perfect “how to” text. You probably know that Black Friday is coming and it is an incredible opportunity to profit from. It is not just about make money or a specific promotion, it’s the opportunity to get new downloads, bring quality users to your app and to popularize your name. But at […]
Black Friday x Cyber Monday: choosing your mobile strategies
If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]
Singles Day sales: data and trends in 2018
If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]
Emoji & marketing: impacts for mobile strategy
You probably have used a lot of emojis in your chats to express feelings, to shorten some answers or just for fun sakes. This feature has evolved into a natural approach to teach conversation. But, did you know that it’s possible to use emojis for marketing? Sometimes we see some push notifications with emojis or […]
App Store Connect doubts: RMA hypothesis and analysis
People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes Connect is called by a new name: App Store Connect. To make it clear to the developers and help them understand how App Store Connect works, our RankMyApp team has come […]
10 years of iOS app store history: data, lessons and trends
It’s been ten years since the iOS app store has been available to Apple users. So, there is a lot of app store history to tell because iOS revolutionized the world adding a new purpose to smartphones and implementing apps in our lives. It would be impossible not talk about the ten years passed and […]