News and trends about Mobile Marketing

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Paid Media for Apps: 7 Tips to Boost Your ROAS

Paid media is an essential component for the success of any app marketing strategy. With so many options and platforms available, the challenge isn’t

CPC vs CPM: Which media buying model is best for your app?

Discover the key differences between CPC and CPM advertising models for mobile apps. Learn which approach best suits your marketing strategy to maximize visibility,

Campaign Media Structures: How to Allocate Your Budget Wisely

If you’re aiming for solid results with media campaigns, understanding how to efficiently distribute your budget is crucial. It’s not just about investing in

Performance Marketing Strategies for Apps That Really Work

Performance media has become an essential tool for maximizing user acquisition and boosting conversion results. Performance marketing is a model focused on measurable results,

In-Apps media in iGaming: The key to boosting engagement and revenue

Learn how to maximize the impact of in-apps media in iGaming through personalized ads, A/B testing, and strategic ad placements to boost engagement and

Should You Use YouTube Adsense?

YouTube Adsense can help you monetize your videos. But is this really a good idea? Learn more about it so that you can make

Find out what is KPI and which ones to monitor

To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used

What to evaluate when creating in app advertising

In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising