News and trends about Mobile Marketing

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Performance Marketing Strategies for Apps That Really Work

Performance media has become an essential tool for maximizing user acquisition and boosting conversion results. Performance marketing is a model focused on measurable results,

How to ensure transparency in media buying and prevent fraud

Learn how to ensure transparency in digital media buying and prevent fraud, protecting your investment with effective strategies and anti-fraud technology. Check it out!

In-Apps media in iGaming: The key to boosting engagement and revenue

Learn how to maximize the impact of in-apps media in iGaming through personalized ads, A/B testing, and strategic ad placements to boost engagement and

Should You Use YouTube Adsense?

YouTube Adsense can help you monetize your videos. But is this really a good idea? Learn more about it so that you can make

Find out what is KPI and which ones to monitor

To understand more about what is KPI, you must first know what this acronym means. Key Performance Indicators are measures that can be used

Learn what is acquisition cost and its importance

Among the various metrics evaluated in mobile marketing are those that point to the expenses made to acquire new customers, such as team salary

What to evaluate when creating in app advertising

In app advertising is becoming an increasingly assertive bet for those looking to outline more effective marketing strategies, especially when it comes to advertising