News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

UX: What it is and how it can increase user acquisition and retention

Discover how an effective UX strategy can increase user acquisition and retention by providing an intuitive and engaging experience.

Are you losing users? Discover the possible reasons for app churn now.

With the increasing competition in the app market and easy access to a wide range of options, retaining users has become a strategic challenge

How to choose the best App Store to launch your app

Discover how to choose the best app store for your app launch. Explore the pros and cons of Google Play, App Store, and alternative

How to improve your app’s conversion rate and active user engagement

Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing

Learn how to optimize your app for app stores and boost downloads

Learn how to optimize your app for app stores and boost downloads with effective ASO strategies, including keyword optimization, visual enhancements, and A/B testing.

iOS 14 is here: how it affects your app’s strategies

WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in