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How to Improve Your App’s Rating on the App Store with Simple Adjustments

Your app’s rating on the App Store is a key factor in the success of your mobile marketing strategy. It not only directly influences new users’ decisions but also affects your app’s ranking within the store itself. A low rating could mean losing a large portion of your potential audience, while a good rating can […]

How to improve your app’s conversion rate and active user engagement

Conversion rates and active user engagement are two of the most critical metrics for app success. Whether you’re focused on increasing in-app purchases, growing your subscription base, or simply improving user retention, understanding how to optimize both conversion rates and active user metrics is essential for driving sustainable growth. In this article, we’ll explore the […]

How to improve your app store ranking and stay in the spotlight

Illustrative art about app store ranking

When launching an app, planning your business to grow every day is one of the hardest practices. That means boosting your app store ranking by working on some specific strategies. If you want your app to succeed, you will need to put some effort on mobile app store ranking. This RankMyAPP article will show you […]

Mobile Retargeting: Why Focus on Re-engagement?

Illustrative art refers to mobile retargeting.

Someday you search something on Google and when you visit Facebook that same thing seems to follow you around? It happens a lot, but, did you know that it’s possible to do same with apps? It is called mobile retargeting! There are some strategies of marketing mobile that are smart and one of them is […]

iOS 14 is here: how it affects your app’s strategies

iOS 14 is here: how it affects your app’s strategies

WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system in the […]