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How Best User Experience Practices Increase User Satisfaction and Retention

In today’s digital world, where competition is fierce and options are countless, ensuring that users have an exceptional experience while interacting with your product

How to map the user journey to improve retention and conversion

Imagine the following scenario: a company launches a revolutionary app, but faces an alarming rate of user dropouts in the first few weeks. What

The best app monetization methods in 2025: ads, in-app purchases and more

An app can record millions of downloads in just a few months, but without an efficient monetization model, it runs the risk of quickly

Retail Media: The Key to Increasing Product Visibility and Sales

Have you ever wondered how retail media strategies can transform the performance of your media campaigns and boost sales? Maximizing performance media opportunities is

Mobile media strategies to maximize the reach of sports betting campaigns

Discover the 5 best mobile media strategies for sports betting campaigns. Increase reach, engagement and conversion with smart targeting, interactive ads, geolocation and real-time

Using ASO to Boost User Retention: A Complete Guide

In the crowded and ever-changing world of apps, making your app stand out among millions while keeping users engaged is a huge challenge. But

How Stickiness Directly Affects Your App’s Retention and ROI

One of the key success indicators gaining attention among marketing experts is stickiness — a simple term with a profound impact on user retention

How to personalize the customer journey to increase loyalty in your app

Having a personalized user journey is a central element in improving the user experience (UX) and, consequently, increasing loyalty. With studies showing that 80%

What are lookalike audiences, and how do they work in digital marketing?

When discussing paid media, one of the biggest challenges for marketers is finding the right audience. Proper segmentation can be the key to achieving

How to choose the ideal Ad Network to maximize the reach of your campaigns.

In the digital and mobile marketing universe, ad networks play a fundamental role in the distribution of ads and reaching the target audience, given