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How Best User Experience Practices Increase User Satisfaction and Retention

In today’s digital world, where competition is fierce and options are countless, ensuring that users have an exceptional experience while interacting with your product

3 signs a bad app is still worth saving

There are two kind of apps. The one that users download and use it everyday and other that users download, use just one time

How to target your app with different generations?

When you define a category for your app perhaps you’ll also choose some target for your app. It’s done to direct your app to

Data app 2018: user behavior and the impacts for ASO

Now that apps are more internationalized than ever, it’s very important to analyze the data of apps nowadays, understanding what users are doing and

4 ways to use benchmark for your app success

Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing

The importance of Google Store backlinks on ASO

It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to

App preview videos: what it changes for ASO?

It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and

AI for app: the importance for ASO

The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live

Voice search SEO: how does it work for apps?

In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can

ASO metrics and mobile analytics: the best KPIs

Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This