News and trends about Mobile Marketing

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How Best User Experience Practices Increase User Satisfaction and Retention

In today’s digital world, where competition is fierce and options are countless, ensuring that users have an exceptional experience while interacting with your product

How frequently you should update apps

We will start this article with a question. How often should you update apps? As soon as the first version of your app has

What is the best app strategy: brand or performance?

A common thread that has recently emerged is if established corporations and startups should be focusing on performance or brand strategy to meet their

App analytics: understanding why users uninstall an app

With app analytics we can understand numbers, what they represent and also the performance of the app. And when we talk about performance, many

Product management strategy: the best roadmap for apps

We always insist to repeat how many apps are already there in the app stores and how important it is to have a difference

What’s mobile lifetime value and why it’s important?

In your opinion, what is the most important metric that an app can have? This is a hard question because we usually use more

Google Universal App Campaign x Apple Search Ads

Two app stores and two different marketing tools. On one side, we have the Google Universal App Campaign, on the other, Apple Search Ads.

Facebook secrets for the app success

Mark Zuckerberg is today a household name. One of the founders of the most popular and accessed social media network of the world, Facebook,

Cloud Mobile App: why use it?

You have so many things in your smartphone and sometimes it is so hard to organize all of it, more than that, depending on

Top social media apps: features and results

I bet that one of the most useful app among the apps installed on your phone is a social media app. But why does