Application security measures: WhatsApp tests and their importance
Do you feel that since the past few months more and more people are about their information available online? And this is happening because everybody is connected 24 hours a day through mobile. It means that application security now is an important concern for many. When we talk about apps, naturally we think about WhatsApp […]
How to use paid Instagram posts to improve your app downloads?
It’s a fact that Instagram is one of the most used social media channels these days that influences a lot of people’s lifestyle. But how to promote your app in such places not directly related with app stores? Simple, with paid Instagram posts! Don’t think that you’ll spend a lot of money and it will […]
Black Friday x Cyber Monday: choosing your mobile strategies
If you live on the Earth, you probably already have heard somebody talking about Black Friday and Cyber Monday. They are one of the biggest events when we talk about promotion and sales, especially on the internet. But, how to use this kind of event in favour of your app? As we know, the majority […]
Singles Day sales: data and trends in 2018
If you thought that only valentine’s day and Black Friday in itself were the only days to get sales, would you believe if I told you that Singles Day sales have an important role in the market? More than that, it can affect mobile marketing too. When we talk about a good opportunity to have […]
App Store Connect doubts: RMA hypothesis and analysis
People have been using iTunes Connect from the last few years. Over time it has got many updates. That’s why now the old iTunes Connect is called by a new name: App Store Connect. To make it clear to the developers and help them understand how App Store Connect works, our RankMyApp team has come […]
10 years of iOS app store history: data, lessons and trends
It’s been ten years since the iOS app store has been available to Apple users. So, there is a lot of app store history to tell because iOS revolutionized the world adding a new purpose to smartphones and implementing apps in our lives. It would be impossible not talk about the ten years passed and […]
Android Instant Apps: know the benefits and the impacts for your business
Since Google is Google we never know what to expect from news and updates. We say that because now we have a new tool that is leaving developers confused. We are talking about Android Instant Apps. This functionality says a lot about how Google invests in user experience. But, it’s important to pay attention to […]
How content marketing strategy can improve your app performance?
We already talked about different kinds of marketing strategies, including App Store Optimization, that can increase the visibility and downloads of the app. But, did you ever think about using content as a marketing strategy? It’s a nice way to be recognized by the users and show them that you are more than an app […]