App Store SEO: all about SEO for mobile applications
Every time we search for a specific category in app stores, such as “home workouts” or “easy recipes”, we tend to download the first few options that appear as we scroll down. For your app to be among the top ones, the app store SEO is the perfect solution for your optimization. Smartphones are becoming […]
WHERE DOES ASO FIT INTO AN APP MARKETING PLAN?
You, marketing professional, should already be aware of the challenge of increasing the visibility of an app. Just like you should know that ranking the app in the stores is the best way to be found by those you want to find it. With more than two millions of apps on PlayStore and AppleStore, making your app […]
Number of downloads: why does it change so much (even with ASO)?
Let’s be clear: Everything revolves around the number of downloads of the app. Increasing the app’s visibility or climbing more positions in the store rankings – these are an ever-present issue in mobile marketing strategies, right? But the main issue is always related to the number of downloads. Those who now have started to work with mobile marketing […]
iOS 11: What changes impact app optimization?
Even though it is currently going through a testing phase, the iOS 11 can already be accessed by the public in its Beta version. The operating system will only be officially released at the end of the last quarter of 2017 – but Apple has already disclosed for its users what the main changes will be. For us, […]
Google i/o: New updates for Android O
Android O. This is the new mobile operating system outlined by Google. Maybe this will not be its final name, nonetheless, this is its designation until the official release happens at the end of 2017. It was also one of the biggest news of Google I/O 2017, Google’s official conference, where the company introduces its new products […]
ProXXIma 2017: Key highlights
Stop interrupting and start engaging. Entertainment will soon become the best way to increase visibility. People nowadays have a mental ad blocker. These were some of the defiant ideas at ProXXIma 2017, an event that has become, in the last 11 years, an important hallmark in Digital Marketing in Brazil. And, of course, we at RankMyApp, went there to […]
How to improve the service and sales through m-commerce?
With evolutionary technology bringing new ways of communications and manners of doing business in the world, mobile commerce, or m-commerce is one of the ways that has been increasing in buying and selling on the web market. All this because mobile devices aren’t considered the only accessory at the hands of people. Currently the smartphones […]
What is inbound marketing
Inbound marketing is the only tool for those who wish to ensure success of their app in the increasingly competitive market environment, furthermore, in this day and age, it takes more than creating a good app to be able to keep it at the top of the chart, isn’t that right? With inbound marketing you […]
M-commerce: what is it and what is its differential for the business?
M-commerce is an extremely necessary adaptation made in the electronic market for mobile devices. Its growth has been so significant in latest years that large and small entrepreneurs have invested in its potential. But, after all, what is m-commerce? An evolution of e-commerce? And how to use it in your business? Every entrepreneur who owns […]
AppStore Developers Can Finally Respond to Reviews
Following the recent public release of iOS 10.3 and macOS Sierra 10.12.4, app developers reviews can finally get a closer touch with their app users. Now developers can directly respond to user reviews just like Android app reviews, that developers can do since 2013. App store progress This is a huge progress for app store […]