Application launch checklist: what factors to consider?
Whenever we access an app store, we hope to find innovative applications that meet our needs and, at the same time, surprise us. So, before the launch of an app, it’s important to be attentive to some requirements. Small details and tweaks make the difference at the conversion rate, at your app’s release to the […]
How does customer retention strategy leverage conversion rate?
Do you recall that tasty food restaurant near your work? The one where the waiter knows who you are and the cashier doesn’t mind whether you pay your bill tomorrow if you don’t have change. What do you think about having this same customer retention in your app? These relationships seem different, but they are […]
App description: learn the importance of app description for ASO
It’s not enough to come up with a good idea to create an app: one needs to acknowledge all the tools that will help them position the application within app stores. A feature that should be explored to enhance this process is the app description. The app description is inserted before the app is released […]
How to use marketing KPIs in your app
Key Performance Indicators (KPIs) for marketing are essential to gauge the success of your marketing strategy. If you are an app developer, keep reading to learn more about marketing KPIs and how they can help you. What are marketing KPIs? But first, what is KPI? Also known as Key Performance Indicators, they calculate the progress […]
Growth hacking: what is it and what is its importance for ASO?
With an increasing competitive market, several companies offering the same product and competing with minimal details for consumer attention, it’s indispensable to leverage your business with a kick-start. That is why growth hacking exists as a different method to position your brand in the market. To prove the success of growth hacking, just look at […]
How to choose the ideal ASO app title when creating an app?
So many applications with such diverse segments available in the market, standing out from the crowd is extremely important when it comes to creating an app. Choosing the right title for your application will help you achieve this goal. With a multitude of applications spanning various segments saturating the market, distinguishing your app is imperative. […]
App review: how to manage negative reviews in your app
User feedback regarding how they are experiencing your app is very important to improve a few details. The app review is a consumer feedback that allows you to evaluate the quality of what is being offered. Opinions about the application are also part of the business success. If any specific feature is pleasing the audience, […]
App icon: learn about the importance of icons for ASO
When users enter in an app store, their first contact is with the icon. This visual contact is of great importance and highly influences the consumer to download the app. Not surprisingly, the app icon deserves a lot of attention. Small details make all the difference when developing icons; from the quality of the image, […]
RankMyApp at Mobile World Congress 2018: four days just for mobile!
This year, Spain has received in their capital Barcelona one of the most important congress about mobile, the MWC (Mobile World Congress), that had four days of event, in 26th February until 1st March of 2018. The congress basically meets more than 900 exhibitors bringing the best conferences and programmes that works with mobile industry, […]
Branding app and ASO: how can they work together?
Quite often a brand does not depend only on a good product to fortify its name inside the market. When you bet on a business application, it is fundamental to count on a branding app. Achieving success within Google Play Store and Apple Store depends on a good brand management by strengthening its name recognition […]