4 ways to use benchmark for your app success
Have you ever come across the expression “benchmark app”? Benchmarking is an important marketing mobile strategy to analyze other apps doing the same thing as you. If you are thinking that with this strategy you will steal other app ideas, it doesn’t work like that. Analyzing the concurrence is a good plan to improve things […]
The importance of Google Store backlinks on ASO
It’s known how important backlinks are to websites. They’re crucial to the ranking process. But, did you know that backlinks can be important to ASO too? More specifically, Google Store backlinks play a fundamental role in app ranking. To improve your conversions, you should count on it! Backlinks and ASO? For those who that doesn’t […]
App preview videos: what it changes for ASO?
It is impressive how videos became such a key factor in driving user conversions. How? It’s easier to understand how an app works and why a user should download it. For developers, how important is updating your ASO for app preview videos? We already anticipated that it’s necessary and strongly affects app position. But hold […]
AI for app: the importance for ASO
The internet revolution initially was scary for most people. This has changed now because everyone has access to it and now we can’t live without it. We are on the cusp of another break through artificial intelligence. This resource impacts the developers and apps that dominate the scenario. That’s why we’re going to talk about […]
Voice search SEO: how does it work for apps?
In a world where people are looking for easy ways to do anything, voice search just became an extension of that behavior. One can search for something without typing, just using the microphone of the smartphone. For developers, if the expression “voice search SEO” isn’t common, it should be! Google Play Store provides the option […]
ASO metrics and mobile analytics: the best KPIs
Have you ever thought about the potential of mobile analytics in helping you analyze what do you need to improve in your app? This kind of information is important to modify your ASO strategy and get more conversions. In this post we’ve listed the best key performance indicators to help you with app analytics, because […]
App statistics: the life or death seconds
How much time do you spend choosing a random app? Probably less time than you imagine. A wide majority of users want the app they’re searching for in the shortest possible time. If they realize that they’re wasting time, they give up. That’s why app statistics are so important to analyze what your app needs […]
App reinstalls: the effects for ASO and how to retention the user
According an article from Tune, average 42% of downloads in app stores comes from reinstalls of apps. In other words, perhaps the downloads that you’re getting were from users who once were using the app. But, you probably are asking yourself why this happens and how it can affect optimization. Don’t worry, we’re going to […]
Everything you need to know about app location
Of all the strategies you apply to get good results, you probably never thought that app location could be important for ASO. The thing is, this simple detail can drastically improve your conversion numbers. To clear all your doubts and know how to align your app strategy with location, we have created a definitive guide […]
Top 7 growth hacking strategies
We know that it’s very hard to develop an app and even harder to get it visibility in app stores. The big challenge that apps face is to rank well, have a lot of conversions and be retained by users. None of this is easy, but we are covering top seven tips of growth hacking […]